POWERED BY
THE 2026 DADBOD CHALLENGE.
THE BIGGEST TRANSFORMATION CHALLENGE FOR MEN.
ARE YOU READY?
JOIN THE DADBOD CHALLENGE
Building on a Record-Breaking 2025, the DadBod Challenge Returns in 2026
The DadBod Challenge, the transformative fitness movement co-founded by industry owners Jaco de Bruyn and Brad Jay, is proud to reflect on an extraordinary 2025 and look ahead to its next chapter.
The 2025 DadBod Challenge was a resounding success, solidifying its place as South Africa's premier fitness community for men. We were overwhelmed by the national response, with over 1,652 men from across the country stepping up to take control of their health and well-being. This record participation is a powerful testament to the growing need for a realistic and supportive approach to men's fitness.
The DadBod Challenge: Redefining Strength and Wellness
The DadBod Challenge is a holistic wellness initiative designed for men of all ages—fathers, students, and professionals alike. We move beyond aesthetics to empower participants to build a stronger, healthier, and more confident version of themselves, both mentally and physically.
Founded by Jaco de Bruyn and Brad Jay, whose combined 25+ years of fitness industry expertise are the backbone of this community, the movement fosters a supportive environment where men can achieve sustainable results.
Our Premier Partnership: Planet Fitness
The challenge's success is powered by our strategic partnership with leading experts:
· Planet Fitness offers accessible, state-of-the-art facilities and tailored workout programs that focus on building functional, full-body strength and stamina.
Looking Ahead: The DadBod Challenge 2026
Building on the momentum of our most successful year yet, we are excited to announce the DadBod Challenge 2026.
Registrations for the 2026 challenge will open later this year. Join our community today to be the first to receive updates and secure your spot.
Take the first step toward a stronger, happier you.
NO MORE EXCUSES
NO MORE EXCUSES ONCE YOU PUT YOUR MIND TO SOMETHING, THEN THERE IS NOTHING THAT CAN STOP YOU FROM ACHIEVING IT
BECOME THE NEW YOU
BEST VERSION OF YOURSELF, WITH NEW CONFIDENCE, HAPPIER, MORE ENERGY, A POSITIVE OUTLOOK AND SELF CONFIDENCE.
MENTAL HEALTH
YOUR PRESENT CIRCUMSTANCES DON'T DEFINE YOU, YOUR STRENGTH AND RESILIENCE DO. EVERY DAY IS A NEW OPPORTUNITY TO GROW STRONGER AND BRIGHTER
NOTHING COMES EASY
NOTHING IS EVER EASY AND EVERYTHING TAKES HARD WORK, ITS GOING TO BE TOUGH, BUT THE REWARD WILL BE WORTH IT ONCE YOU ACHIEVE YOUR GOAL
ACCOUNTABLE
YOU CAN'T ALWAYS DO IT ALONE AND THATS WHY WE ARE HERE TO HELP YOU EVERY STEP OF THE WAY AS A TEAM
TEAM WORK
INDIVIDUALLY WE ARE ONE PERSON, TOGETHER WE ARE AN UNSTOPPABLE FORCE
Message from Jaco & Brad
"As proud coaches with over 15 years of experience transforming lives worldwide, we are excited to bring you this Challenge in partnership with industry leaders like USN and Planet Fitness and the best part is that it costs you nothing to enter! Together, we are committed to helping you achieve your individual goals and creating a Dadbod community with like minded men. With the best of the best on your side, success is easily within your reach!"